Every trend gets a fit score against the format library. We don't chase what doesn't fit. We move fast on the ones that do.
Already sitting in the same emotional register as the 5:40 brief. Can pair with magic-hour b-roll without forcing.
Move now. The window is opening, audience is curious, supply is low.
Evergreen. Run as a regular slot in the format calendar.
Saturating. By the time we'd ship, it's over. Note the pattern, don't chase.