Six recurring leads. Each one has a tier, a voice, and a list of formats they belong in. Pick the right person for the right format. Don't spread effort thin across forty.
MR
Marisol Reyes
Tribeca · West Village
$5M – $25M
"Quiet authority. Off-market whisperer."
voicewarm, measured, dry humor
on-camerahigh
best forAnything with a story.
belongs in
appearances6avg engagement8.4%
Casting guidance
trending formats
Nico Vasquez
Fast, charismatic, native to TikTok rhythm. Make him the recurring trend lead.
off-market diaries
Marisol Reyes · Amina Okafor
Voice-first format. Both have the cadence. Alternate weeks.
trophy walkthroughs
Cécile Marchand
Long-form only. The buyers who watch this know who she is already.