Douglas Elliman/ATELIER · FORMAT LIBRARY
New York · 52° overcast/Wed May 13 6:42 PM
Atelier · Format Library

Stop inventing each post. Run the formats.

Eight templates. Each one is a shoot-spec, a shot list, a deliverable count, and a pillar tag. Fork to a new shoot in two clicks. The brain stays free for taste.

InstagramYouTubeProperty

The 5:40 ReelF·540

Magic hour. One trophy listing. Narrated like a short film.

The cinematic flagship. One hero listing per week, captured at golden hour. Voice-over is a single line of restrained narration. No agent on camera. The building is the lead.

Runtime
60–90s
Aspect
9:16 + 16:9
Camera
A6400
Cadence
Weekly
Next run
2026-04-28
Shot list · template
01Establishing exterior — silhouette against sky0:00
02Threshold cross — shoes, hand on door0:08
03Slow push through living space — magic hour rake0:14
04Detail — hardware, materiality, one beautiful object0:32
05View reveal — wide window, city beyond0:42
06Pull out — narration's last line drops0:58
07Sign-off frame — Elliman wordmark, address only1:14
Deliverables · per run
9:16 hero (90s)
9:16 teaser (15s)
16:9 YouTube (90s)
1:1 carousel still ×6
References
Guadagnino opening sequencesA24 trailersWong Kar-wai interiors
Live shoot
CONT-1 · running this format right now
Cuts running F·540 · 6
CUT-1AIn edit
Hero · 5:40 Reel · 90s
Instagram·9:16·90s
CUT-1BIn edit
Teaser · 15s
Instagram·9:16·15s
CUT-1CQueued
YouTube cut · 16:9
YouTube·16:9·90s
CUT-1DQueued
Carousel stills · ×6
Instagram·1:1·still
CUT-1EQueued
Story drop · 6 frames
Instagram·9:16·story
CUT-1FQueued
TikTok hook variant · 25s
TikTok·9:16·25s