Douglas Elliman · Content Creation
One form. Eight questions. The strategic ask and the directorial intent in a single pass. When the shoot starts, the brief is the prep.
Requester Details
Strategy
Success in one sentence.
Specific. Never 'everyone.'
Recruitment or retention. One only.
Channel. Tier. Pillar.
Intent
Three look-and-feel pulls. Film, fashion, architecture.
Color register, lens, light, pace.
Score-led, dialogue, silence. Mood.
The one shot the piece is built around.
Douglas Elliman · Internal Use Only